Stello makes digital menus simpler for restaurant owners

We create clear tools to transform paper menus into updateable, multilingual QR menus easy to browse.

Stello is an Italian product for restaurants, bars, pizzerias and hospitality venues. It brings together digital menus, online updates and tools for managing table orders and payments.

Why Stello exists

New dishes, seasonal specials and changes in availability are part of everyday restaurant work. We built Stello so owners can update their menu during service and share current information with guests.

Stello brings all these activities together in one digital menu. The restaurant owner updates information online and customers always see the latest version from the same QR.

With Ordina & Paga, included in Starter and Pro, the venue also manages orders and staff and kitchen work; connecting Stripe enables payments from the menu.

What Stello does

Transforms the menu

Upload a photo or PDF and get an initial digital structure with categories and dishes to review.

Keeps the QR updated

Edit dishes, prices, descriptions and availability online without reprinting the QR.

Translates the menu

Stello creates AI translations in up to 15 languages. The restaurant reviews and, if needed, edits the text before publishing.

Suggests allergens for review

Stello suggests allergen categories from the dish information. Before publishing, the restaurant reviews recipes, ingredients, supplier documents, substitutions and kitchen procedures, then confirms or edits the suggestions.

Showcases the venue

The menu can be linked to a venue page with story, chef, photos, hours, address, contact, social and Wi-Fi.

How we work

Simple to use

Restaurant owners should be able to create and update the menu without technical skills.

The restaurant stays in control

AI prepares an initial version, but translations, allergens and content stay under restaurant control.

Clear for customers

The menu is designed for mobile and collects key information on a page easy to browse.

Always updateable

Content can change online while the QR already printed stays the same.

Stello in numbers

  • Free plan: 1 menu, up to 50 dishes, 2 languages, QR code, 54 designs and EU allergen management, no credit card required.
  • Base plan: unlimited dishes, AI translation in 15 languages, dish photos, mini-site and advanced tools for daily management.
  • Paid plans: designer themes, manual visual editor, nutritional values and featured-dish promotion.
  • Manual visual editor: customise fonts, colours, background, header, buttons and photo visibility.
  • Core application data, including accounts, menus and dishes, is stored in the European Union through Supabase in the eu-north-1 Stockholm region.

The team

Stello is developed by a team with experience in product creation, technology and business digitalization. It includes three senior IT engineers who have already contributed to the launch of products for the global market, and two C-level executives.

Kirill Minyaev — CEO and co-founder

Handles strategy, product development and Stello growth.

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Bogdan Mikhailovskiy — CTO and co-founder

Handles technical architecture, artificial intelligence and platform development.

LinkedIn ↗

Our direction

The menu is the starting point. Stello wants to make digital tools more accessible to help Italian businesses present themselves better, update information faster and work with international customers.

Every new feature must follow the same principle: be useful, understandable and controllable by the person managing the venue.

Let's talk

Have a question about Stello, want to report an issue or tell us how you manage your menu? Write to us.